Three Marketing Strategies

We are developing new products based on three marketing approaches under the More Changes! concept.

■ Generation
Our products are tailored to the needs both of our traditional core customers — young men in their 20s and 30s — and of working women and members of the baby-boom generation.

■ Price
As customer preferences diversify, our aim is to achieve a good balance of products at a wide range of prices, from high-quality, low-cost items to high value-added products.

Working together to build up our strengths

1. Cross-Category Brand Strategy
We are creating new brands with universal values such as environment-friendliness and health promotion — going beyond conventional category boundaries.

2. Five-Band Temperature Strategy
Using a five-band temperature-zone spectrum from frozen to piping hot, we are using new ingredients and off ering customers new dining and taste experiences.

3. Regional Strategy
We are developing closer local links in product development, and overhauling our food procurement systems in Europe and overseas, and realizing better product development and promotion through global networks.

4. Online Sales Strategy
We plan to create new ways of inducing customers to harness the limitless possibilities of Internet shopping.

5. Corporate Social Responsibility Strategy
We participate in the Zinomart campaign as part of our society contribution policy.

The ZINOMART!! Design Concept.

Every ZINOMART!! store has been designed to be clean and easily accessible, with bright lighting, solid wood flooring, and state-of-the-art appliances and refrigerated display cases.

Everything you see at ZINOMART!! is user-friendly, but if you ever have a question, feel free to ask our friendly clerks because we’re not just here to serve you, we’re here to make your
day just a little bit easier.

At many of our locations, we have both indoor and outdoor seating, where you can enjoy your gourmet soup or a café latte while reading the newspaper or writing in a Papyrus greeting card.

Not only is there an ATM, we have a copy machine, Kodak digital photo developer, fax machine and Internet access, too.

You see, at every ZINOMART!!, we aim to provide your everyday necessities, meanwhile making every day brighter and a lot more interesting. Why settle for convenience, when you can have
convenience!!

Making daily shopping fun:

ZINOMART!! Convenience stores in special facilities such as large office buildings need to off er not only convenience but also an enjoyable experience for customers, who will tend to shop there day after day. Our flexibly designed ZINOMART!! stores are intended to meet these needs. Thanks to designs that harmonize with the building, ZINOMART!! stores provide customers with a space where they can shop while feeling totally at ease. We differentiate these outlets from conven-tional convenience stores by the use of innovative product lineups such as imported stationery and miscellaneous goods, as well as gourmet soups and sandwiches.

Store Operation

Our aim for our stores: Hospitality in everything we do

The Basics of Retailing: Thorough Attention to SQ&C

To provide a more enjoyable shopping experience, we prioritize our core commitments.

Thorough attention to service, quality and cleanliness (SQ&C) is the key to creating stores that are popular with our customers. To ensure our stores always off er products and services
true to the ZINOMART name and commitment to hospitality, we focus first and foremost on SQ&C, the basis of all we do. By realizing the concept of the “ZINOMART Feel” at each of our stores,
we aim for a higher level of customer satisfaction, ensuring a welcome that makes people feel at home at all our stores.

Training of Store Staff

We aim to improve service standards by encouraging staff to pass our in-house qualifi cations.

Store staff are key to successful store management. We ensure the highest standards through the store Staff Total (SST) system, a proprietary human resources development system created by
ZINOMART.

STORY

Why go to a supermarket when you can find gourmet and specialty goods, healthy ready-to-eat meals, and even fresh groceries in a convenience store? That’s ZINOMART!! and it’s coming to a neighborhood near you.

The ZINOMART!! Difference. Redefining the Convenience Store.
There’s something different about ZINOMART!! Even the idea of convenience seems somehow more convenient than your average corner store. Is it the clean European styling of the counters, lighting fixtures and self-serve gondolas? Is it the selection of beverages, imported from all over the world? Or is it the huge selection of cold and ready-to-heat gourmet meals, made fresh and delivered daily?

Need paper clips, stationery or even a bag of ice to bring to a party? You can even access the Internet, download photos or short videos and burn them to a DVD, all while dining on your favorite sushi hand rolls, Cobb salad or pasta primavera.

TERMS OF USE

ZINOMART CORPORATION TERMS OF USE

The use of the zinomart.com website (this “Site”) is governed by the terms and conditions set forth below, and by the terms and conditions set forth in the ZINOMART Corporation Privacy Policy set forth on this Site. All of such terms and conditions are collectively hereinafter referred to as these “Terms of Use,” or “TOU.” Your use of this Site in any manner constitutes your acknowledgment that you have read these Terms of Use and agree to be bound by them. ZINOMART Corporation (“ZINOMART”) reserves the right to modify these TOU at any time without prior notice to you. Therefore, we recommend that you read them carefully each time you use this Site.

Use License
Viewing this Site creates a copy of the materials within this Site in your computer’s random access memory and/or hard drive, and/or in your proxy server. ZINOMART grants you permission to view this Site and to print individual pages from this Site for your own personal, noncommercial use, provided that you (a) retain all copyright, trademark, or other proprietary notices contained on such pages; (b) do not modify or alter the content of such pages in any way; and (c) do not make such content available to any third party. ZINOMART reserves complete title and full intellectual property rights in any content that you download from this Site. In addition, as a condition of your use of this Site, you represent and warrant to ZINOMART that you will not use this Site for any purpose that is unlawful, immoral, or prohibited by these TOU.

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The entire contents of this Site, including any and all text, images, music, sound, photographs, video illustrations, icons, graphics, headers, data, information, and software (collectively, “Content”), are subject to copyright, trademark, or other proprietary rights or licenses held by ZINOMART or by third parties who have licensed their rights to ZINOMART.

Except as provided above, you may not use, copy, modify, or create derivative works of the Content, or distribute, publish, transmit, reuse, or repost the Content in any manner, or sell or attempt to sell the Content.

Privacy
To view the ZINOMART Corporation Privacy Policy

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The trademarks, service marks, and logos (the “Marks”) used and displayed on this Site are either registered or unregistered Marks of ZINOMART and others. Nothing on this Site should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Mark displayed on this Site, without the prior written permission of the Mark owner. ZINOMART aggressively enforces its intellectual property rights to the fullest extent of the law. The trademark “ZINOMART,” the ZINOMART logo, and the other ZINOMART Marks may not be used in any way, whether in advertising or publicity pertaining to distribution of products listed on this Site or otherwise, without prior, written permission from ZINOMART . ZINOMART prohibits use of any ZINOMART Marks as part of a link to or from any website unless establishment of such a link is approved in advance by ZINOMART in writing. Other product and company names mentioned in this Site may be the Marks of their respective owners.

Product Sales
At present, ZINOMART does not accept any orders or conduct any sales through this Site. To purchase any products from ZINOMART, please visit a ZINOMART store.

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This Site may contain links to websites owned or operated by parties other than ZINOMART. Such links are provided for your reference only. ZINOMART does not control outside websites and is not responsible for their content. Our inclusion of links to an outside website does not imply any endorsement of the material on the website or, unless expressly disclosed otherwise, any sponsorship, affiliation, or association with its owner, operator, or sponsor; nor does our inclusion of the links imply that ZINOMART is authorized to use any trade name, trademark, logo, legal or official seal, or copyrighted symbol that may be reflected in the linked website.

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Exclusion Of Liability
NEITHER ZINOMART NOR ANY OF ITS AGENTS OR AFFILIATES SHALL HAVE ANY LIABILITY OR RESPONSIBILITY FOR ANY ERRORS OR OMISSIONS IN THE CONTENT OF THIS SITE, FOR YOUR ACTION OR INACTION IN CONNECTION WITH THIS SITE, OR FOR ANY DAMAGE TO YOUR COMPUTER OR DATA OR ANY OTHER DAMAGE YOU MAY INCUR IN CONNECTION WITH THIS SITE. YOUR USE OF THIS SITE IS AT YOUR OWN RISK. IN NO EVENT SHALL ZINOMART , ITS AGENTS, OR AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THIS SITE, YOUR USE OF THIS SITE, YOUR INABILITY TO USE THIS SITE, OR ANY DELAYS IN YOUR ABILITY TO USE THIS SITE, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, EVEN IF ZINOMART HAS PREVIOUSLY BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES AND/OR JURISDICTIONS MAY NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.

Availability of Products
This Site may contain references to ZINOMART products or services that are not available in your area. Such references are not intended to announce such products or services in your area.

ZINOMART cannot guarantee the availability of any particular product listed on this Site. ZINOMART reserves the right to discontinue the sale of any product listed on this Site at any time without notice.

Feedback and Information
ZINOMART welcomes your feedback regarding ZINOMART products and services. However, any feedback or other information you provide at this Site shall be deemed to be non-confidential, and ZINOMART shall be free to use or disclose such information on an unrestricted basis, and without compensating you.

Contacting Us
If you have any questions about this Site or these TOU, or if you wish to contact ZINOMART for any reason, please call us at , send us an e-mail at info@zinomart.com. ZINOMART will in most circumstances be able to receive your e-mail or other information provided through this Site, ZINOMART does not guarantee that it will receive all such e-mail or other information timely and accurately, and shall not be legally obligated to read, act on, or respond to any such e-mail or other information. Be aware that internet e-mail typically is not secure.

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These TOU (including the ZINOMART Corporation Privacy Policy that is incorporated herein by reference) constitute the entire agreement between you and ZINOMART with respect to this Site. These TOU supersede all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between you and ZINOMART with respect to this Site.
Any alleged waiver of any breach of these TOU shall not be deemed to be a waiver of any future breach.

A printed version of these TOU and/or of any notice given by ZINOMART in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to these TOU or your use of this Site to the same extent and subject to the same conditions as other business documents and records originally generated and maintained by ZINOMART in printed form.

SITE CRITERIA

Rade Area Demographics (1 mile radius)
• High density residential population: Min. 20,000
• High density worker population: Min. 10,000

Traffic
• Min. 20,000 vehicles per day
• High pedestrian count desired

Activity Generators
• High density housing/apartments
• Mixture of commercial, office, industrial and university

Site Characteristics
• Signalized intersection or strip center end-cap
• Building to be setback for storefront parking
• Lot size: Min. 12,000 sq. ft.
• 2,200 to 2,500 sq. ft. store size. Min. 1,400 sf sales floor
• Min. 2 curb cuts per lot. 1 on each side
• Highly visible and excellent accessibility
• Build to suit/ground lease considered

CONTACT
For more information contact: Store Development Dept.

info@zinomart.com